Smyths Toys Announces Partnership Renewal with Rays of Sunshine Children’s Charity

Smyths Toys, one of the UK’s largest toy companies, has renewed its partnership with children’s charity Rays of Sunshine for another year to help them continue to brighten the lives of seriously ill children.

Smyths Toys has 137 stores across the UK and Ireland and provides the largest range of the latest and greatest toys, baby, outdoor and gaming products making it the perfect partner for Rays of Sunshine, who support seriously ill young people and their families across the UK by granting wishes and providing ongoing support in hospital and within the community.

As well as renewing its highly successful partnership with the charity, Smyths Toys is also doubling its financial commitment to Rays of Sunshine with a massive donation of £100,000.

Smyths have also regularly gone the extra mile in the partnership by providing toy giveaways, experiences like meeting favourite cartoon characters and shopping days for children creating a positive distraction, precious memories, and smiles.

Sinead Byrne, Joint Head of Marketing from Smyths Toys said:

‘Rays of Sunshine works extremely hard to provide wishes for seriously ill children by granting wishes and supporting children during their time in hospital, so it is an honour to be able to help them continue their important work. By helping them grant wishes and making them even more magical, and by providing vital funding, we are committed to helping the charity support children and their families on an ongoing basis.’

Dr Michele Afif, Chief Executive of Rays of Sunshine, commented:

‘Smyths Toys has been a fantastic partner over the last year, we’re delighted that they have renewed for another year with an incredibly generous financial commitment, and their real passion for supporting our work to brighten the lives of seriously ill children. This act will have a huge impact on the young people we work with, helping us to provide even more unforgettable wishes and support within hospitals and the community. We look forward to another great year working together.”