Dan Assor announced as Rays of Sunshine’s Acting CEO

Man wearing blue shirt and blazer smiles at the camera in front of a white background. Rays of Sunshine is delighted to announce that Dan Assor has joined the charity as Acting CEO.  

Dan has extensive experience across the events and communications industries and has held management positions in several major companies including as Group Head at Mediacom, CEO of Totally Plc, Group Event Director at CloserStill Media and Board Director at Media 10. He was listed in the 2022 Eventex Top 100 Most Influential People in the Global Event Industry.  

Dan also sits on the Board of Trustees for the events industry charity EventWell – an organisation focused on staff welfare within the event sector, as well as neuroinclusion and mental wellbeing friendly spaces and supervision. 

Dan Assor said: “I’m honoured to have the opportunity to lead Rays of Sunshine during such an exciting period. The year has seen so many successes for the charity and I know there are many more to come in the closing months of 2023 and beyond.   

“I want to thank our Board and the great team at Rays of Sunshine for their warm welcome. I look forward to working with each of them and enabling the delivery of even more magical wishes and events for seriously ill children across the UK.” 

Dan’s appointment comes as Cheryl Tissot steps down from her role. Cheryl first joined Rays of Sunshine as Director of Strategy and Development, before ultimately moving into the CEO role. Her time has been hugely impactful and everyone at the charity wishes her well for the future.  

Stephen Allan, Chair of Rays of Sunshine, said: “I am delighted that Dan is joining us as our Acting Chief Executive. He has considerable and varied experience throughout his career, and we are confident that under Dan’s leadership, Rays of Sunshine will go from strength to strength, brightening the lives of seriously ill children across the UK. We look forward to working in partnership with him as we enter this new and exciting phase. 

“The Trustees and I are incredibly grateful to Cheryl for all her work in various roles within Rays of Sunshine. She had a positive impact on our work and of course the children, young people, and families we support. She leaves the organisation in a strong position to continue our mission and we wish her all the best for the future.” 

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