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Alperton store to help grant magical wishes for seriously ill children with Rays of Sunshine


This week, Sainsbury’s Alperton launches its new Local Charity of the Year partnership with Rays of Sunshine,, a children’s charity that grants wishes for seriously ill children.  Following a period of in-store and online voting by customers earlier in the year, Rays of Sunshine was chosen to receive a year’s worth of support through fundraising and awareness from the store.


To launch the partnership, the charity visited the store to kick-off its Christmas Present Donation Campaign, where customers can donate toys in store which will be delivered to children at Northwick Park Hospital. Rays of Sunshine also chatted to customers about other ways they can support the partnership, including taking on challenge events.


Rays of Sunshine grants wishes for children across the UK (aged three to 18), living with a serious or life-limiting illness. Every day of the year the charity gives brave and deserving young people the chance to put their illness on hold and enjoy a moment of escape.


Over 4,500 individual wishes have been granted since the charity was set up in 2003.  Wishes can be as unique as the children themselves and whether a child wants to be a princess or a fireman for the day, go to Disney World in Florida, visit Santa in Lapland, own an iPad, meet a favourite celebrity or a ‘real life’ mermaid, Rays of Sunshine works hard to make that wish come true.


Rays of Sunshine also grants ward wishes, which offer a distraction to hundreds of children during their time in hospital or a hospice. Events and outings are held throughout the year for large groups of seriously ill children including trips to theme parks, hospital activity/pamper days, parties and The Rays of Sunshine Concert at The Royal Albert Hall.


Jane Sharpe, CEO of Rays of Sunshine Children’s Charity, commented: “We’re absolutely delighted to be chosen as Sainbury’s Alperton Local Charity of the Year and we’re grateful to all of the customers who voted for us. The scheme has been so successful for so many charities – we can’t wait to get started! The partnership will not only awareness of Rays of Sunshine, but the funds raised will help us to brighten up the lives of many more children living with a serious or life-limiting illness, for which we can’t be more thankful.”

Ujjwal Kaushal, Store Manager at Sainsbury’s Alperton, added: “We’re really excited to launch our partnership with Rays of Sunshine Children’s Charity. The work Rays of Sunshine does to brighten the lives of seriously ill children is something we know resonates with our customers; we had a really positive response from during the voting period. We look forward to the beginning of a successful partnership.”

The Local Charity scheme is now in its seventh year and has raised over £7 million to support local charities since 2009.

View photos from the launch: